News

Please find below our selection of interesting articles, whitepapers and media news.

1 October 2011	Case Study — From China to UK and Europe
	Santiva has been leading the UK/Europe expansion of a leading Chinese IT services company read more >
11 October 2010	Newsletter – Santiva becomes UK Advisory Network Partner
	Santiva proudly announces that the company has been accepted as an Official member of the UK Advisory Network. read more >
23 June 2010	Newsletter – Sales Outsourcing – Speed Up Your Sales!
	Boosting your sales has now become possible at low risk and with a limited financial exposure by outsourcing your sales activities to Santiva. read more >
20 April 2010	Newsletter – International Market Entry – Are You Ready?
	Having a global reach into international markets is now achievable for small as well as large companies. Rapidly improving market conditions mean that now could be an excellent time to go international – but are you ready? read more >
12 April 2010	Case Study – Continental Europe Market Entry
	A US software & service company with UK presence was looking to expand their business in continental Europe. A rapid assessment was made of the client’s value proposition and a list of target customers was developed. It was decided that the best way to test and penetrate the market was to use a locally-based sales manager. read more >
3 October 2009	International Sales – Risk vs. Reward
	Entering international markets can significantly increase sales potential and market share-a US company entering into Europe (or vice versa) could approximately double its addressable market size, for example. For high technology companies in particular, Internet-based products and services can significantly lower the incremental costs, and hence risks, associated with international sales. read more >
18 July 2009	WiMAX – A Tale of Two Markets?
	WiMAX broadband wireless technology has promised much but has been plagued with delays–the recent launch of Sprint’s Xohm service has shown that the technology is at last mature enough to be rolled out. The services offered via WiMAX and other wireless broadband technologies will depend on the types of markets served; these markets tend to be either emerging markets, where there is a pent-up demand for basic broadband and voice services, or mature markets, where personal mobile services are in high demand. read more >